- 21Shares launches first physically-backed Dogecoin ETP on SIX Swiss Exchange under ticker DOGE.
- The ETP is developed in partnership with House of Doge and endorsed by the Dogecoin Foundation.
- U.S and European regulators continue to review similar DOGE-based financial products amid rising institutional interest.
Crypto investment firm 21Shares has launched a fully backed Dogecoin ETP on the SIX Swiss Exchange under the ticker DOGE. The product, created in partnership with the House of Doge, is the first Dogecoin exchange-traded product endorsed by the Dogecoin Foundation.
The exchange-traded product is 100% physically backed. This means each unit is supported by actual DOGE holdings and it is going to charge a 2.5% annual management fee. According to 21Shares President Duncan Moir, the ETP is designed to provide investors with a direct and regulated exposure to Dogecoin.
First Dogecoin ETP Receives Foundation Endorsement
21Shares developed the product alongside the House of Doge, which acts as the corporate arm of the Dogecoin Foundation. Jens Wiechers, co-executive director of the foundation, said the initiative represents a path for institutional participation in Dogecoin’s broader use as a medium of exchange.
Dogecoin was originally launched in 2013, and since then, the meme coin has evolved into one of the most traded and widely held cryptos. It has had a chance to get backups from influential people like Elon Musk. This has, in return, fueled growth momentum for DOGE.
It is also frequently used for online tipping, micropayments and donations. The new listing marks the second recent Dogecoin-linked ETP launch in Europe. Just last month, Valour debuted its own Dogecoin ETP on Sweden’s Spotlight Stock Market.
The listing comes amid broader regulatory attention on Dogecoin-based financial products. In February the U.S Securities and Exchange Commission acknowledged a separate DOGE ETF submission from NYSE Arca. The proposed product would track the DOGE price via CoinDesk’s DCX index.
Market Reaction and Institutional Access
DOGE has shown limited price movement following the announcement. As of Wednesday, it traded at $0.1465, reflecting over 16% monthly decline. But the overall monthly drop can be attributed to the overall crypto market drop amid President Trump’s tariffs. Still, the token remains one of the top ten most liquid cryptos, with a market cap above $21.7 billion, according to CoinGecko data.
The Dogecoin ETP will function like other crypto-backed exchange-traded products available in Europe. It allows investors to gain exposure to the digital asset without directly holding DOGE. Instead, one can trade it on traditional stock exchanges under standard regulatory oversight.
Wiechers said the listing enhances the “Dogecoin is Money” initiative by adding credibility through institutional-grade infrastructure. Moir added that such access is necessary for Dogecoin to reach global financial relevance.
