Metaplanet, a publicly-listed Japanese investment firm, has purchased an additional 150 Bitcoin worth $12.6 million, just days after appointing Eric Trump to its Strategic Board of Advisors.
The company announced the acquisition on Monday, stating that it bought the BTC at an average price of $83,801 per coin. The latest purchase brings Metaplanet’s total Bitcoin reserves to 3,350 BTC. At current market rates, this puts the company’s Bitcoin holdings at approximately $291.3 million, up from the $278.8 million acquisition cost reported by Metaplanet CEO Simon Gerovich.
Metaplanet Accelerates Bitcoin Accumulation as Eric Trump Joins Strategic Board
The timing of Metaplanet’s latest Bitcoin purchase follows Friday’s announcement that Eric Trump, the second son of former U.S. President Donald Trump, had joined the company’s Strategic Board of Advisors. Gerovich noted that Trump’s “business expertise and passion for BTC” would contribute to advancing the firm’s mission to become a global leader in corporate Bitcoin holdings.
Metaplanet has been actively increasing its Bitcoin reserves since launching its Bitcoin adoption strategy in April 2024. The firm’s goal is to hold 10,000 BTC by the end of 2025 and 21,000 BTC by the end of 2026, showing a great commitment to integrating Bitcoin into its corporate treasury.
With the addition of this latest 150 BTC purchase, Metaplanet now ranks as the tenth-largest public corporate Bitcoin holder in the world, based on data from Bitcointreasuries.net. Among companies in Asia, Metaplanet holds the top spot. Globally, the firm trails U.S.-based MicroStrategy, which remains the largest corporate holder with nearly 500,000 BTC.
Eric Trump’s appointment marks a notable development in Metaplanet’s strategy. While traditionally known for his involvement in the Trump Organization and political activities, Trump brings a high-profile presence to the Japanese firm. Gerovich emphasized that the advisory board aims to support Metaplanet’s goal of strengthening its position as a Bitcoin-focused investment entity.
Stock Rises as Metaplanet Builds Position Amid Bullish Bitcoin Market
The announcement of both the board appointment and the Bitcoin purchase has correlated with a rise in Metaplanet’s stock. On Monday, the company’s shares rose 4.8% during afternoon trading on the Tokyo Stock Exchange. Since the start of 2025, Metaplanet’s stock price has increased by 38.7%, according to Google Finance data.
The stock performance comes against a broader backdrop of Bitcoin price appreciation. Bitcoin is, as of writing, trading at $86,988, representing a 3.4% increase over the past 24 hours, according to The Block’s price page. The company’s Bitcoin acquisition strategy appears to be aligning with broader market sentiment as the cryptocurrency sector continues to see renewed institutional interest.
