- Sony Electronics Singapore now accepts USDC payments through Crypto.com’s payment system.
- The payment option is exclusive to Sony’s online store and may expand to other cryptocurrencies.
- A promotional campaign rewards early Crypto.com Pay users with USDC credits and free speakers.
Sony Electronics Singapore has partnered with Crypto.com to enable direct cryptocurrency payments on its online store. Customers in Singapore can now purchase Sony products using USDC, a stablecoin pegged to the U.S. dollar. The program has been established to make digital currency transactions more approachable for standard shopping activities.
This partnership makes Sony Electronics Singapore the first consumer electronics brand in the country to offer direct crypto payments. The new feature is powered by Crypto.com’s payment system to allow for seamless transactions. The company also said that more cryptocurrencies may be added in the future.
Sony Store Online Now Accepts USDC Payments
On April 2, Sony Electronics Singapore announced the integration through Crypto.com Pay. This follows a trend of businesses offering to take cryptocurrency payments in order to appeal to consumers in the tech world. Currently, the integration is only available to Singapore’s Sony Store Online.
Chin Tah Ang, General Manager of Crypto.com Singapore, emphasized the significance of the collaboration. “We’re pushing to make paying in crypto more mainstream. Partnering with a well-established and forward-thinking brand like Sony Electronics Singapore further raises awareness of how simple it can be to pay for everyday goods and services using crypto,” he said.
As the second largest stablecoin by market volume, USDC has $60 billion of circulation. The integration adds another channel through which Crypto.com users can use their digital assets. Sony Electronics Singapore hopes the move will open its customer base by enticing those using cryptocurrency.
Promotional Offers for Crypto.com Users
Sony Store Online Singapore has launched a promotional campaign for customers who use Crypto.com Pay. First 50 eligible users who spend at least S$300 get a LinkBuds speaker (S$299) for free. Also, the first 150 users who spent a minimum of S$100 will receive a 20 USDC credited to their Crypto.com account. Both rewards are available to customers who spend S$300 or more, subject to availability. The promotional campaign runs until April 30, 2025.
The decision by Sony Electronics Singapore to accept USDC follows a wider trend in the stablecoin adoption in the region. In February, customers of Singapore’s Metro department store chain were allowed to pay using stablecoin. Industry experts view these developments as signs of increasing mainstream acceptance of digital currencies.
Crypto.com has been actively expanding its partnerships. In late 2024, the exchange teamed up with Deutsche Bank to offer corporate banking services in the Asia Pacific region, including Singapore, Australia, and Hong Kong. Crypto.com has also recently agreed to launch exchange-traded fund (ETF) products with Trump Media, subject to regulatory approval.
In a separate development, Sony has been expanding its Web3 initiatives. The company’s blockchain division partnered with LINE, a Japanese social media platform with 200 million active users. This collaboration will integrate LINE-based mini-apps into Sony’s Soneium blockchain, an Ethereum layer-2 network. Sony’s increasing involvement in blockchain technology indicates its broader interest in digital assets and decentralized applications.
The Sony-Crypto.com partnership highlights the growing role of cryptocurrency in mainstream commerce. As more businesses integrate digital currency payments, consumer adoption is expected to increase.
