- Rumble will launch a digital wallet with tether support for creators.
- Tether invested $775M to support Rumble’s crypto initiatives.
- The wallet will simplify creator payments beyond ad-based models.
Rumble, an online video-sharing platform based in Canada, is planning to develop a new crypto wallet for creator payments. CEO Chris Pavlovski announced the development on March 26 on X (formerly Twitter). He explained that the wallet would function using Tether’s USDT, which would help increase monetization.
The announcement follows Tether investing $775 million in Rumble in December 2024. Of this, $250 million was invested to be directed towards infrastructure and product developments. Pavlovski pointed out that the wallet would be of more value to creators than advertisers across the globe.
Pavlovski further said that the wallet would be compatible with Bitcoin and USDT transactions. He pointed out that users would be able to use the tool for tips, subscriptions, and other kinds of payments within the platform. Pavlovski referred to it as a major step toward decreasing ad-reliance and streamlining international payments.
Tether Endorses Wallet as a Borderless Payment Tool
The planned wallet intends to overcome difficulties connected to the payments for the creators. Pavlovski identified that ad-based earnings fluctuate a lot based on the location. For instance, creators in North America earn CPMs of more than $30. Meanwhile, the creators in Africa or Southeast Asia may only get $2 – $5 in comparison.
This affects various content creators who, although they have massive engagement, have earnings that fluctuate irregularly. This is coupled with limited access to some form of banking facilities in some parts of the world. To address these issues, the Rumble wallet will leverage the chances offered by cryptocurrency.
The integration with USDT would enable instant and cross-border payments. In addition, it will act as an alternative means of value for creators to receive their earnings through the usage of Bitcoin. Pavlovski confirmed that the system would operate independently of traditional financial institutions.
Tether CEO Paolo Ardoino reposted Pavlovski’s announcement on X, saying that the product was “a wallet for the people.” This statement gave a loud affirmation of Tether’s support for the wallet project. Ardoino also highlighted that USDT would be crucial in expanding creator payments.
This approach aligns with the long-term shifts in Rumble’s strategic move to minimize its dependency on ads. The wallet would grant the creators themselves greater freedom in managing their earnings, as well as less dependence on third parties.
Tether Investment Pushes Rumble’s Crypto Expansion
Tether’s funding has boosted Rumble’s crypto transition plan. The $775 million investment was described more as a long-term investment. Tether stated that it supports freedom of expression and the ability of individuals to get access to decentralized finance.
Rumble started laying out its crypto plans shortly after receiving the investment. In November 2024, it also declared it would start holding Bitcoin as a reserve currency. As of March 2025, Rumble has spent more than $17 million in acquiring Bitcoin. The firm announced that it will be gradually investing up to $20 million into BTC in the future.
The company recently produced its Q4 2024 report with revenues of $30.2 million which was 48% year-over-year increase. Moreover, it has recently boasted of 68 million monthly active users, the highest growth in the U.S. and Canada. The new wallet could also extend its reach in the emerging digital markets.
